Following the resounding success of the robust and minimalistic soho series, JEE-O launched the soho RAW series. Lammert Moerman, JEE-O Creative Director and Owner: “The soho series is inspired by a vibrant neighborhood in cosmopolitan New York. The RAW series is soho in its rawest form: bold, beautiful and with brushed stainless steel”.
The soho collection originally consists of sturdy design faucets and showers made from stainless steel and finished with a dark hammer scale coating. RAW is the pure form of the soho series and consists of brushed stainless steel. The black coating has been eliminated in the RAW series, which even further reinforces the industrial appearance. It is design without fuss with a single accent.
The soho RAW series is entirely in line with the vision of Lammert Moerman: “Design has permeated all facets of our lives. In the JEE-O vision, the bathroom is the last hurdle for which often there still is no room for beautiful design. While starting and finishing the day surrounded by tremendous products gives you an enormous boost.”
The whole picture, by Grand & Johnson
The soho series is a result of a cooperation with the Dutch designer duo Grand & Johnson. From this collection, the bath mixer, basin mixer/kitchen faucet, bidet mixer, wall mounted basin mixer, wall mounted hand shower, ceiling mounted shower head and accessories are available in the soho and in the soho RAW version.